The current economic climate has undoubtedly made retailing more difficult... more competitive... more price conscious... more...

We are surrounded by words telling us as customers that we can get more now for our money, but can we believe them. The words alone have lost their meanng... "up to 70% off!"

We've been working in retail for over 20 years and crossed most sectors. During that time we've seen retailers ride the wave and just keep their heads above water. Now is clearly a time to be distinct, to separate from the pack and create more impact developing a visual language within the brand that helps do the business.