Loyalty card gets digital emboss

We have designed a loyalty card for Elliot Rhodes, the custom belt maker, and incorporated a digital emboss. The effect is both tactile and distinct. The cards are being used as a part of a PR drive for the brand.
Digital emboss if a recent development and has great potential. It is more cost effective than a traditional emboss and combines the appearance of a gloss varnish with a lift on the surface and is particularly effective when used in conjunction with a matt laminate. This is something we will be recommending to our clients in the future.