Longevity

It's nineteen years now since the identity for Bristol & West was launched.

It was the first major identity programme I'd been involved in and would come to span four years of work. I was working for The Indigo Design Company and my concept won a creative pitch against five other agencies. We were brought in as the interior design was being developed and worked alongside Tilney Lumsden Shane on the external and internal signage and identity implementation. My involvement continued until 1995 and included the transition from Building Society to Bank.

The identity has now survived Building Society to Bank, takeover by Bank of Ireland and sale as independent mortgage business.

David Clare